Pharmocology Free Essays

The exact mechanism of action of ingloriousness is unknown however it is known to researchers and medical professionals that ingloriousness suppress the immune response of Re- negative pats. To Re- positive red blood cells as well as reestablishing normal importunately pathways (Apostate). Side Effects of MOA – Octagon and Privilege both have black box warnings however this black box warning does not apply to all Ingloriousness. We will write a custom essay sample on Pharmocology or any similar topic only for you Order Now The black box warning consists of increased risk of acute renal dysfunction/failure as well as thrombosis. The risk of thrombosis is increased in patients over the age of 65 years old, prolonged manipulation, etc. (Apostate). Other serious side effects include hypersensitivity, nonphysical, rather multiform, hyperinflation, hypersensitivity, aseptic meningitis, psychotherapeutic, viral transmission risk, and hemolytic anemia Teaching – It Is common for the patient to experience headache, cough, (Apostate). Cause and vomiting, rash, Uralic, fever, rigors, flushing, back pain, fatigue, chest tightness, muscle cramps, and elevated BUN Cry elevated lab values (Apostate). It is important to alert your doctor of any allergy before beginning to take these medications. Do not get any type of immunization while taking ingloriousness without getting an okay from your doctor (Monoclinic). Administration Consideration (Special timing, take with/without food, etc. ) – It is importan t to take this medication on a very regular schedule as well as making sure to take the medication with food. There Is a serious risk of nonphysical with these medications so the Importance of telling your doctors your allergies is very great (Monoclinic). Drug/Drug Interactions Major – proportioning most concerning) – Consult your doctor if you are on any medications for heart problems, blood clotting, or atherosclerosis as ingloriousness can cause an increased risk for blood clotting and a higher risk when these other types of medications are Involved (Monoclonal). Taking other immune globulins at the time of administration can cause a very serious side effect of nonprescription (Apostate). Required Labs – Numerous ingloriousness labs must be completed to determine which mucilaginous within the body has quit working. (Gig, leg, LCD, IGMP, and Gig). Doctors use these tests to determine what type of indemnification disease the patient is suffering from by seeing which mucilaginous levels are increased or decreased from the normal lab values (Kids Health). How to cite Pharmocology, Papers

Executive Synopsis Case Study- Click to Get Free Samples

Question: Provide an executive synopsis of the case. What are the core problems and opportunities? Conduct a SWOT analysis: Identify at least 5 Strengths, Weaknesses, Opportunities and Threats What is the greatest risk and greatest benefit for the company? What would you recommend as next steps for the firm based upon the case and why? Answer: Executive Synopsis In this case study, Guillaume Cuvelier, the managing director and founder of Spirits Marque One is going to launch a new vodka naming SVEDKA. Few months before the launch of the product the liquor importer Guillaume Cuvelier sat in a downtown Manhattan Restaurant as he was waiting for his wife. As he was enjoyed his drink, he was thinking about James Bond as the consumers were imitating increasingly the discerning taste of Bond for high priced vodka. He was actually reviewing his own positioning, distribution and pricing and his thought that the market of vodka was ready for the option of mid-price. Core Problems and Opportunities The core and key problem with the business that Guillaume Cuvelier was going to start is that the opportunity for the product. The fact that was required to be considered by him is whether there is any opportunity above the very low priced and below the Bond Tier products (Herlihy, 2012). Guillaume Cuvelier has planned to start the business due to the opportunities in the current market trends for the spirit business. He believed that there was a chance to compete in this category of business by offering a unique feature on the product. SWOT analysis Strengths Pricing Large target market Availability to the customers at the liquor stores Variety of flavors such as (Citron, Raspberry and many more) Taste and quality Weaknesses this kind of hard drink is not good for health Low marketing budget adult people can have these drinks Very competitive market Being new in market Opportunities Young people or partiers look for the inexpensive but good quality and tasting hard drink Target market has been estimated for representing forty percent of the market of vodka (Brnnback, Carsrud, 2012). The consumption of vodka represents 24 % of all consumed total spirits No other vodka are positioned at the price of mid-range Young generation can be persuaded for becoming the brand enthusiasts of lifelong Threats This industry is highly regulated and scrutinized Unknown market Too low pricing Cant be sold to distributors, retailers. Competitive market Greatest Risk and Greatest Benefit The greatest risk of this alcoholic product is their competitive market. As a beginner, they had to compete with the renowned manufacturers of Vodka like Smirnoff, Absolut and many others (Toljagic, 2012). The greatest benefit of the Svedka Vodka is their mid-range pricing. They provide high quality vodka in mid-level pricing where people always intent to buy an inexpensive but good quality product (Brnnback Carsrud, 2012). Recommendation The manufacturer of Svedka Vodka should be concerned for competitive markets as well as their threats that may hamper their business. They should keep focus on the market share as they have to compete with the renowned brands like Smirnoff, Absolut and many others. On the other hand, they are very new in the market. Therefore, the manufacturer should concentrate on increase in their marketing budget as it is very low as compared to the other companies. Reference Brnnback, M., Carsrud, A. L. (2012). Bacardi Limited: A Growing Familys Firm in a Consolidating Industry. InFamily Firms(pp. 7-45). Springer New York. Brnnback, M., Carsrud, A. L. (2012).Family Firms: Case Studies on the Management of Growth, Decline, and Transition(Vol. 37). Springer Science Business Media. Herlihy, P. (2012).Vodka: A Global History. Reaktion Books. Toljagic, S. (2012). How Will the Responsible Marketing Pact Impact Alcoholic Drink Brands Advertisement?.

A Comparative Study of four Toothpaste Brands to develop Strategy for Consumer Sales Promotion Essays

A Comparative Study of four Toothpaste Brands to develop Strategy for Consumer Sales Promotion Essays A Comparative Study of four Toothpaste Brands to develop Strategy for Consumer Sales Promotion Essay A Comparative Study of four Toothpaste Brands to develop Strategy for Consumer Sales Promotion Essay Essay Topic: Marketing Sales promotion has become a ubiquitous element of marketing, and therefore of the customers purchase environment. They offer direct inducements to act by providing extra worth over and above what is built into the product at its normal price. These temporary inducements are offered usually at a time and place where the buying decision is made. It enhances the benefit perception of the product in the eyes of customers. As a result customers purchase more quantity than their immediate requirements. Despite the inbuilt feature of directness, sales promotions are a very complicated and rich tool of marketing with innumerable creative possibilities limited only by the imagination of promotion planners. Sales promotions are often referred to by names of extra purchase-value (EPV) and below the line selling. to purchase a product immediately, either by lowering the price or by adding value. There are institutions like NCH Promotional Services in United States of America and Institute of Sales Promotion in England, which are directly concerned with studies on different issues related to Sales Promotion specially consumer offers. These countries in the west have been especially focusing on this area because they know that it is a significant marketing tool and a big business one that would continue to grow each year. Today sales promotion has become the most cost-effective marketing tool to attract consumer. It is capable of inducing first trials for new launches and breaking loyal customer of competitors brand. Whatever is the objective of a sales promotion offer, they generally show positive results, that too, quite soon. Realising a growing importance of sales promotion in marketing of FMCG, there is a need to understand them in context of each product category, targeting a specific consumer segment, and in a defined market. To enrich the understanding of various issues related to sales promotion, a well-supported research-work should be undertaken on a continuous basis. A central agency or a body solely dedicated for developing this important marketing tool- the sales promotion becomes imperative. Sales Promotion in Toothpaste amounts to lacs of rupees each year, and yet the strategy behind the design of sales promotion scheme is still a mystery. The purpose of this study was to provide insight on the importance of two features while formulating a sales promotion scheme in toothpaste and like category of products Offer itself Mode of Accessibility of the Gift. The study has been conducted in three phases. The first phase consists of literature survey. It helped in defining the concept of sales promotion, the role it plays in consumer buying behaviour. Sales promotion consists of a diverse collection of incentive tools, mostly short-term, designed to stimulate quicker and/or greater purchases of a particular product by consumers or traders. (Kotler, 1988, p. 45). This and other definitions recognize that sales promotion motivates consumers. Also it was observed that in India nothing substantial has been done as far as this issue is concerned. This was one of the main reasons why this research was undertaken. In the second stage of the study, response of some 350 consumers was taken with the help of a structured questionnaire. The respondents were randomly selected from the exit point of the retail outlets in the city of Lucknow. They were asked to rank the eleven categories of sales promotion schemes on the basis of their attractiveness with respect to FMCG products. These consumers were also asked to comment on at least two most attractive and two least attractive sales promotion offers they had ranked. They were probed to highlight the attributes of those offers and were recorded verbatim. From the analysis of the second stage, two significant findings emerged. First, the two most preferred and attractive sales promotion offers out of a total of eleven categories broadly available in the market with the FMCG product categories. Second, the attributes because of which the offers are considered as more attractive than rest of the offers. Once these findings could be generated from the second stage of the research, these were then used in the third stage of the research. In this stage the researcher on the basis of the experience and findings of the second stage of the research, derived four categories of sales promotion offers that were found to be most attractive by consumers. Here it is important to note that these four categories of offers were formulated by visualizing the features, which were present in the top two offer categories. That is, these four were derivations of the top two offers. Similarly, the attributes, which were most preferred, were selected and these were then translated into the four categories of mode of accessibility of the gift offered in the promotion. It was concluded from stage one that the most important attribute for the consumers in an offer is the method by which the gift attached to the offer is available to the consumer. Therefore, four most probable ways to access the gift along with the offer were derived. A group discussion session was also conducted before arriving at final four modes of accessibility. These four derived offers and the four derived modes, along with the four most commonly used brands used by the consumers and the four different pricing of 150gm pack of toothpaste was used to run conjoint analysis in the second stage. Conjoint analysis was used to obtain individual weights on the willingness to purchase toothpaste with given sales promotion offers and mode of accessibility of the gift attached with the offer and in the available price range. This phase consists of conducting pilot study with consumers, applying conjoint analysis technique (keeping in view the multi-attribute nature of sales promotion schemes), designing orthogonal plan cards, determining the sample size; and lastly collecting the data. The last phase of the study deals with analyzing the data through conjoint analysis subroutine of SPSS package, and then using ANOVA to draw inferences. At last, the Strategic implications of survey findings are discussed. The offer/scheme while formulating any consumer sales promotion is of utmost importance. Next to it in importance is the Mode of accessibility of the gift in the offer, which is almost equal to offer as far as score/weights generated by SPSS is concerned. The price of the toothpaste comes next in importance and the least important is the Brand. Thus, we can conclude that it is not the sales promotion offer, which attracts the consumers; rather it is the WAY / METHOD in which the offer is Communicated and Implemented by the company.

Business studies Just desserts case study Essay Example

Business studies Just desserts case study Essay Example Business studies Just desserts case study Essay Business studies Just desserts case study Essay LTD has grown rapidly recently, and Martha Barnes, who runs the business, is reluctant to delegate authority meaning the workforce is growing but their are not any new managers. This will create a flat organizational structure with wide spans of control for each manager. Therefore there will be a large workload for each person. It says that some of the managers are overworked. If they wont delegate any authority they will need to recruit some new managers as overworked will not be motivated and their output will not be as high as it could be. Martha is inflexible about training her current staff. This is likely to denominate staff as they will be working with the company and not progressing. Denominated staff are likely to have a negative effect on the effectiveness of the workforce instead of a positive one and this could in turn affect the whole business if she does not motivate the staff the quality of their output could drop and that would in turn affect the businesses name as they emphasis that they are good quality. Another thing is that Just Desserts is cash position has gotten worse not improved and instead of improving their current staff they are just going to get new staff so the tiffs may start to worry about their job security. However this could be good because they can get new staff with skills that their staff currently dont have. If they employ the right people as they seem to be adamant to do, they may employ the right type Of person who will uplift the workforce and may be able to motivate staff To summaries then I think that recruiting is not the best option because it is likely to denominate staff also their cash position is getting worse not better the recruiting cost will is not worth it considering the fact that instead of better their staff.

Figuring it out Essay Example | Topics and Well Written Essays - 1500 words

Figuring it out - Essay Example The opportunity and availability of respected earning ways; can only minimize the problem to some extent. Social and racial biases have to be kept aside to recruit the people and provide them with an alternate way to earn otherwise poverty will lead to more abuse and destruction of humankind.† Low income Americans name drug abuse as no.1 cause of poverty for them† ( npr, poverty in America, 2001). Ethnography is a qualitative study, through which various cultural phenomena can be understood regarding lives of people of any specific cultural group. It also tells the social welfare qualities, ethnicity and composition of a community. This method is required while collecting empirical data on specific societies and groups. Participants in particular society play vital role in this method, as data is collected through personal experiences and observation of these participants through interviews and questioners. Dr. Lee D. Hoffer in his book, Junkie Business: the evolution and operation of drug dealing network; described the process of development and working of an illegal drug dealing business. It sheds light on how a street based partnership became a running organized business with clear and planned division of labor. The change in dealer’s life is also evident throughout ( Hoffer,2006). According to Micheal Agar, the collection of data directly extracted from the people of specific culture and through direct involvement, can only enable one to understand better the coherent system. Anthropologist research is always based upon two major strategies to collect the research data accurately, the way to interview the participants and to extract participant’s observation. They both go hand in hand as one cannot be considered accurate without the other.(Hoffer, 2006) During the late ninetieth century, anthropologist only relied upon interviews to gather cultural data. This procedure was suitable for them as the change in cultural norms and custo ms; only began at that time. But to understand it better; they needed an inside vision of it. They lived with the participants to observe and understand the various distinctions. They realized soon people often misinterpreted and provided the information by predicting the expectations of the interviewer. This was a psychological factor, where at times they wanted to please the interviewer for material gains and sometimes to hide the truth ( Bailey, People, p.99). Drug business in various parts of America verifies the acceptance of illicit usage of drugs commonly and it also describes the vast expansion of network; with its organizational skills. The people hired for the sole purpose of drug selling; don’t come into it by choice but they are left with no option to earn from other means. The poverty and disappointment from unemployment leads them to drug selling and risking their lives with it. Sometimes they are unable to explain to their prospective employers the reason of un employment period as they became what economist call â€Å"discouraged workers†. (Robbins.p.174). Hence they come into contact with drug dealing to support and pay for their addictions. Therefore they become more actively involved in the business due to their need of the drug. However, the financer or investor does not seem to be bounded in such obligations. It’s merely a way to earn more than normal. Though risk of life is also involved

Mini-Project (Third) Essay Example | Topics and Well Written Essays - 1000 words

Mini-Project (Third) - Essay Example This made Cashman â€Å"forced to scramble for an additional line of credit in project financing at prime plus 2-1/2%†, which was an excessive premium (due to Woody’s credit rating). Proper budgeting would have avoided the ‘fire fighting’ mode they had to resort to when they found themselves â€Å"throwing money at every problem in an effort to get the plant operational†. The project failures concerning financial planning, cash flow, cost control, costs incurred etc. are listed in section two. Recommendations are then given on how this should have been conducted properly so that the mistakes could have been avoided. Kim Cashman’s cash flow chart was improperly drafted. The amount of expenditure was only assumed i.e.  £1 million each in first and last months and  £1.4 million in each intervening 10 months. Secondly, the chart was locked away and the details were not divulged to the people concerned. The costs associated with the project were recorded as part of the company’s normal book-keeping whereas it should have been kept separate not least because the costs could be easily identified and controlled. EID’s initial fixed-price quotation was not deliberated upon. It could have been a more economical option than allowing the cost plus alternative that EID implemented with a high level of uncertainty. Moneysworth did not justify why he thought that the hourly rate was reasonable. He also thought that the hours could be monitored effectively but this proved not to be the case. The hourly rate was perhaps the largest contributor to the spiralling costs. Changes in project planning led to costs becoming uncontrollable and some of these were major. For example, software for the production train had to be rewritten and the building could not house the production train. The lack of schedule planning not only wasted time and caused delays but also resulted in the loss of income. For example, the several weeks that were lost in

Exploring Modernism In Architecture: Louis Kahn

Exploring Modernism In Architecture: Louis Kahn For my essay on Modernism in architecture I intend to explore an architect of the modernist period in order to establish the form, philosophy and social ideas behind modernism. The term modern architecture is ambiguous. It can be understood to refer to all buildings of the modern period regardless of their ideological basis, or it can be understood more specifically as an architecture conscious of its own modernity and striving for change. Modern architecture is a category which usually complements buildings of the 20th and 21st century. It would include Bauhaus / International styles (sometimes used to describe Bauhaus architecture in United States) and also brutalism. Modernism was a reaction against eclecticism and the lavish stylistic excesses of the Art Deco, Art Nouveau and the Victorian ages. However, it is still a matter of taste. Even though Bauhaus, a German design school  (Operated from 1919-33 By founder Walter Gropius, then by Hans Mayer and Ludwig Mies der Van Rohe) which had profoundly influenced arts and architecture had been more concerned with social aspects of design; none the less, International style soon became a symbolism of Capitalism. Fig.2 shows an interesting and most famous example of this International style. This style of architecture was reserved mainly for office blocks, but was also seen in homes built for the rich and famous. Fig.2 shows another building widely known for its functionalist aesthetic and a masterpiece of corporate modernism. There were many architects who attached their name to this modernistic era, some of the best known being Frank Lloyd Wright(fig.6), Walter Gropius(fig.5), Le Corbusier(fig.2) and Ludwig Mies der Van Rohe(fig.3). 6Fig.6 shows Falling water which was a truly iconic building for many. Wrights design which was for a residential home was above a waterfall. This building portrayed his view of organic architecture. Modern architecture was found to be challenging traditional teachings which were thought to be suitable for architectural design and structure. Modernists designers went on to argue that architects should design everything which is necessary for society. From every detail and furniture in the interior and exteriors of buildings and even led to architects designing the most humble of buildings. I have looked at the broader definition of modernism along with the pioneers who drove this style. Louis Kahn is the architect I have chosen to study in depth. His views of modernism are well known through the modern world of architecture. Louis Kahn Itze-Leib Schmuilowsky (February 20, 1901 or 1902 March 17, 1974), or more commonly known in the world of architecture as Louis Kahn was an architect who was infused within the International style. Kahn graduated from the University Of Pennsylvania School Of Fine Arts in 1924. In the late 1930s Kahns was working as a consultant to the Philadelphia Housing Authority. His affiliation with modern architecture grew as he worked with Europeans Stonorov and George Howe with whom Kahn designed many wartime housing projects which can be seen in fig.8. From these experiences it gave Kahn a sense of social responsibility which was later reflected in his philosophy. 1947 was a year where the Kahn started to emerge. His career had established to a point where he had started a teaching career at Yale University as the Chief Critic in Architectural Design and Professor of Architecture, until 1957. Then at the University of Pennsylvania as Cret Professor of Architecture until his death lonely deat h in a mens room toilet in Pennsylvania Station in New York. Kahn died in deep debt despite his affluent career. Louis Kahn was a critique of mainstream modernism; his work represented the New Monumentality movement which was also promoted by Siegfried Gieldion, Josep Llios Sert and Kahns mentor George Howe. Kahns buildings are incredibly precise in their construction of places for people. I found some pieces of Kahns work particularly interesting to study from a modernistic architectural view. From the list of his most important works I have selected a few which I believe to be particularly symbolic to this essay. From more than a dozen houses which had been designed by Kahn Esherick House was the most renowned. I found Esherick house to one of his most wonderful pieces of work which shows us the direction which he later followed in. A critique says: The Esherick House is definitely one of Kahns most important works which defined lessons hed go on to use in later projects. By this I believe he means that Kahn was finding his element which he had then go onto use in later projects. Kahns career comprises of a lot of interesting work, however, Esherick house stands as one of his most important pieces of work. In the making of the house the control of light had been the preoccupation since the start, and he truly had achieved harmony through natural light as well as distinct style through the transcendence and geometric detail. Kahns principles of light, materiality and geometry are clearly visible here. He starts to impose his future views of form in subtle characteristics of this house. At a glance it is simply concrete and wood which combine to create the facades and interior spaces. The house features a textured mortar finish, with keyhole window which are framed with natural Apilong wood placed at irregular intervals on the front faà §ade. The floor plan is a refined design by Kahn. It is shown to contain two symmetrical rectangles which allow struc tural support and openness. This truly modernistic structure shows how Kahns work would unfold in later years. The Esherick houses pure use of geometry and abstract form reflect his modernistic approach to architecture. Kahns work is much greater dipected in his later and much larger projects. The Salk Laboratories which was developed by Dr Jonas Salk, the developer of polio vaccine had intended for a laboratory which was not just somewhere for biological research, but a place which you could invite a man like Picasso.13 The materials used for this vast project were concrete, wood, marble and he also used the element of water in his design which as the massive complex was juxtaposed against the Pacific Ocean was fitting. I found a very fitting description of The Salk laboratories: Kahns use of order before form shows us how he depicted a building to be like a perfect organism with complexity of use inside as well as on the outside. I found a very interesting quote from Kahn about the Salk laboratories. His philosophy of design shows use the kind of man he was and intentions he perused: I did not follow the dictates of the scientists, who said that they are so dedicated to what they are doing that when lunchtime comes all they do is clear away the test tubes from the benches and eat their lunch on these benches. I asked them: was it not a strain with all these noises? And they answered: the noises of the refrigerators are terrible; the noises of centrifuges are terrible; the trickling of the water is terrible. Everything was terrible including the noises of the air-conditioning system. So I would not listen to them as to what should be done. And I realised that there should be a clean air and stainless steel area, and a rug and oak table area. From this realisation form became. I separated the studies from the laboratory and placed them over gardens. The garden became outdoor spaces where one can talk. Now one need not spend all the time in the laboratories. When one knows what to do, there is only little time one needs for doing it. It is only when one does not know what to do that it takes so much time. And to know what to do is the secret of it all. I deduce from this extract Kahns knowledge and confidence. I see how Kahn believed in a new modern form of architecture. He says it as if he already has the thoughts and ideas to transform buildings into styled and ordered space. Kahns interpretations were seemingly much clearer; he wanted a modern architecture less concerned with aesthetics and what the building looks like. He was more intrigued by the spaces of the building and how the spaces were being used, and what order this would create for them. He wanted to make spaces which would affect the experiences of those who inhabited those spaces. Salk laboratory shows us a design which had predominantly established the foundational significance; order of space an then the geometries. He used this structure of thought for his designs of all institutions such as Salk laboratories. The final version of the Salk laboratories brought him to accept a solution in which services were as repressed or concealed as in any office building by Mies Van der Rohe From this large project he moved onto a next, however, this one remaining unbuilt whilst he was still living. Jatiyo Sangshad Bhaban in Dhaka, Bangladesh is regarded to be on this is great monuments of international modernism. This building was considered as his masterpiece of his lifetime. Construction of this building had stated by 1961 however due to its vast enormity didnt finish construction until nine years after his death in 1983 which means it took around 20 years to build. The national assembly building was Kahns most important piece of work. The space was very grand. The interior area for the Assembly building was spilt into 3 sections. The zone in the centre provides circulation. The main area or central zone is for the main assembly. The exterior zone is where the offices and lounges are, also this is where the entrance to the main mosque is. In the design we can see how natural light is a very important element in this building. The building seems as if it is solely for religious purposes and has a heavy spiritual flair. In the assembly I have introduced a light-giving element to the interior of the plan. If you see a series of columns you can say that the choice of columns is a choice in light. The columns as solids frame the spaces of light. Now think of it just in reverse and think that the columns are hollow and much bigger and that their walls can themselves give light, then the voids are rooms, and the column is the maker of light and can take on complex shapes and be the supporter of spaces and give light to spaces. I am working to develop the element to such an extent that it becomes a poetic entity which has its own beauty outside of its place in the composition. In this way it becomes analogous to the solid column I mentioned above as a giver of light. Here Kahn talks about the Bangladesh project. He reiterates the importance of light in the space and his poetic entity which he adds to every design to create a great sense of beauty. In the designing of these three projects we can see how Kahn has used his knowledge to help create spaces which execute both form and function desirably to the client. Kahn talks about how his greater understanding of what is needed helps him complete his task easily. Kahn talks about beauty as the great philosopher St Thomas Aquinas did. Aquinas believed that beauty consisted of four ingredients: Integrity, wholeness, symmetry, and radiance. By integrity he meant that something is complete on its own without any being dependant on anything outside it. By wholeness he means every part has a reason and cant be taken away without destroying the whole beauty of it. Symmetry referring to balance, something cant just change without a corresponding result. This was similar the constants which had appeared in Kahns work. The sense of composition, the integrity of a building reverence for material, sense of room, light as the maker of the structure and architecture of connection Kahn tried to apply these models into all of his projects. One even described him as: a philosopher among architects. This is from his every expressing philosophy on his work. Essentially Kahn saw architecture as being a spiritual form of communication. He grew a strong relation with each project by applying a strong hierarchy with order being the most important. Kahn was famous for being a critique of modernism. He found many influential architects of the time to have been misjudging the order of their designs. Kahns critue started with him rejecting a free plan; a concept which Mies van der Rohe and Le Corbusier had attached themselves to, along with modernism. Kahn believed that separating these two concepts of form from the structure, would mean the free plan as previously interpreted by Van de Rohe and Le Corbusier had opened up a void that could only be filled with subjective intuition. Essentially Kahns work did seem consistent with that of the broader view of architecture however, his view of modern architecture was something which was unpredictable and had no rules to follow or principles to ad ear to. He found that the international style of modern architecture at the time which was being used by many architects in America and Europe had been too concerned with the form and not the function. Kahn was concerned with the things man has been looking for since the beginning and in this he was a fundamentalist was not interested in the realization, of something which had already occurred, but in the possibility that something will occur within the walls This tells us that Kahn was more of Prophet than simply a preacher. He wanted to change the views on architecture and introduce what he believed to be the necessary condition for the presence of architecture. Miess sensitivites react to imposed structural order with little inspiration, Le Corbusier passes through order impatiently and hurries to form. Kahn talked about Mies Van der Rohe and Le Corbusier imperfection in structural order, and their rush of order leads to an imperfection in form. Kahns order derived from nature and this is reflected in his projects. In the nature of space is the spirit and the will to exist in a certain way. Design must closely follow that will. The pure order, form and geometry is why Louis Kahn still influence the world today. His work directly impacts and inspires forms of architecture today such as post modernism and neo rationalist. More than this Louis Kahn redefined modernism. He has thrilled onlookers with his vast philosophy; however his patrons only appeared in his later years. Kahn adapted architecture and had an input as to what we see when we analyse today. He showed us in his vast texts, to every detail the visions he had, and how he intended to erect these visions. Predominately we can see that he was drifting away from modernism, however, I have studied how Kahns vision set modernism into track somewhere that it wouldnt have been without his influence. It was not belief, not design, not pattern, but the essence from which an institution could emerge