Executive Synopsis Case Study- Click to Get Free Samples

Question: Provide an executive synopsis of the case. What are the core problems and opportunities? Conduct a SWOT analysis: Identify at least 5 Strengths, Weaknesses, Opportunities and Threats What is the greatest risk and greatest benefit for the company? What would you recommend as next steps for the firm based upon the case and why? Answer: Executive Synopsis In this case study, Guillaume Cuvelier, the managing director and founder of Spirits Marque One is going to launch a new vodka naming SVEDKA. Few months before the launch of the product the liquor importer Guillaume Cuvelier sat in a downtown Manhattan Restaurant as he was waiting for his wife. As he was enjoyed his drink, he was thinking about James Bond as the consumers were imitating increasingly the discerning taste of Bond for high priced vodka. He was actually reviewing his own positioning, distribution and pricing and his thought that the market of vodka was ready for the option of mid-price. Core Problems and Opportunities The core and key problem with the business that Guillaume Cuvelier was going to start is that the opportunity for the product. The fact that was required to be considered by him is whether there is any opportunity above the very low priced and below the Bond Tier products (Herlihy, 2012). Guillaume Cuvelier has planned to start the business due to the opportunities in the current market trends for the spirit business. He believed that there was a chance to compete in this category of business by offering a unique feature on the product. SWOT analysis Strengths Pricing Large target market Availability to the customers at the liquor stores Variety of flavors such as (Citron, Raspberry and many more) Taste and quality Weaknesses this kind of hard drink is not good for health Low marketing budget adult people can have these drinks Very competitive market Being new in market Opportunities Young people or partiers look for the inexpensive but good quality and tasting hard drink Target market has been estimated for representing forty percent of the market of vodka (Brnnback, Carsrud, 2012). The consumption of vodka represents 24 % of all consumed total spirits No other vodka are positioned at the price of mid-range Young generation can be persuaded for becoming the brand enthusiasts of lifelong Threats This industry is highly regulated and scrutinized Unknown market Too low pricing Cant be sold to distributors, retailers. Competitive market Greatest Risk and Greatest Benefit The greatest risk of this alcoholic product is their competitive market. As a beginner, they had to compete with the renowned manufacturers of Vodka like Smirnoff, Absolut and many others (Toljagic, 2012). The greatest benefit of the Svedka Vodka is their mid-range pricing. They provide high quality vodka in mid-level pricing where people always intent to buy an inexpensive but good quality product (Brnnback Carsrud, 2012). Recommendation The manufacturer of Svedka Vodka should be concerned for competitive markets as well as their threats that may hamper their business. They should keep focus on the market share as they have to compete with the renowned brands like Smirnoff, Absolut and many others. On the other hand, they are very new in the market. Therefore, the manufacturer should concentrate on increase in their marketing budget as it is very low as compared to the other companies. Reference Brnnback, M., Carsrud, A. L. (2012). Bacardi Limited: A Growing Familys Firm in a Consolidating Industry. InFamily Firms(pp. 7-45). Springer New York. Brnnback, M., Carsrud, A. L. (2012).Family Firms: Case Studies on the Management of Growth, Decline, and Transition(Vol. 37). Springer Science Business Media. Herlihy, P. (2012).Vodka: A Global History. Reaktion Books. Toljagic, S. (2012). How Will the Responsible Marketing Pact Impact Alcoholic Drink Brands Advertisement?.